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A Game-Changer for Capturing More Leads

As a car dealership, you understand the importance of generating high-quality leads to drive sales. However, traditional lead generation methods can be time-consuming and ineffective.

That's where Facebook lead forms come in. They offer a streamlined way to capture leads, and they're especially useful for dealerships.

car sales calling a lead marketing

What are Facebook Lead Forms?

Facebook Lead Forms are pre-populated forms that appear within Facebook ads. These forms can be customized to collect the information you need from potential customers, such as their name, email address, and phone number. Since the forms are pre-populated with information from the user's Facebook profile, they are easy to complete, making it more likely that users will submit their information.

This is incredibly beneficial as most web traffic will bounce off the site before submitting a lead. With Facebook lead forms, we speed up the rate of engagement and get valuable client details to your sales teams faster.

How Can Car Dealerships Use Facebook Lead Forms?

Car dealerships can use Lead Forms to generate leads for new or used car sales, financing, service appointments, and more. We usually run online inventory carousel ads, allowing customers to scroll through your in-stock vehicles.

By using Facebook Lead Forms, you can easily capture potential customers' contact information, allowing you to follow up with them and move them through the sales funnel.

One of the great benefits of these ad types, is the ability to send the leads directly to your CRM. This means that your sales team can quickly follow up with potential customers and close more deals, faster.

By streamlining the lead generation process, your dealership can save time and resources while increasing your sales.

marketing facebook ad lead generation dealer surge car dealership
Our clients recent lead generation inventory ad

Where Lead Forms Fit In

It's also important to note that Facebook Lead Forms are considered "top of funnel" leads. This means that they are perfect for capturing potential customers who are in the early stages of the buying process.

By capturing these leads early on, you can nurture them with targeted marketing campaigns and move them through the sales funnel, ultimately leading to more sales.

This is where having a CRM is a huge advantage, and will help aid in customer nurturing.

We have many clients who close these leads on the same day they're received, so they''re a great option to test.

Cost Per Leads & Customer Journey

The most incredible part about these lead ads is the cost per lead. The below customer journeys shows the simplicity and cost effective strategy of lead generation ads.

Standard Ads: Customer clicks ad (you're charged) > Customer looks at vehicle > Clicks "X" > Your run re-targeting ads to the customer (you're charged again and again) > finally if they convert, your receive lead info from your site. (you're charged again)

With lead form ads, this generally looks like the following example:

Lead Ads: Customer clicks ad > Submits contact info (you're charged) > Info populates your CRM or email > Sales team contacts them

To maximize the opportunity, you can then leverage the new lead info with email marketing campaigns for non-converted and converted leads.


In conclusion, Facebook Lead Forms are a game-changer for car dealerships looking to generate more leads and increase sales. By capturing potential customers' information through pre-populated forms and sending them directly to your CRM, your motivated sales team can quickly follow up and close more deals.

With the ease of use for customers, they are more likely to opt in, providing a win-win situation for both the customer and the dealership.

Contact us today to see how Dealer Surge can help your dealership stand out, build your brand, and sell more cars.


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