In today's digital age, online reputation management has become a critical component of marketing for car dealerships. But, reputation isn't just reviews. It's the experience, culture and brand you're known for.
That's why it's essential for car dealerships to prioritize their online reputation.
Here are some reasons why reputation management is key in car dealership marketing:
Trust:
A positive reputation builds trust with potential customers. Consumers are more likely to do business with a dealership that has a strong reputation than one that has negative reviews.
You can also create amazing guest experiences in your dealership, that will greatly build trust and reflect online/your surveys.
Competitive Advantage:
Reputation management can also give you a competitive advantage. If your dealership has a better online reputation than your competitors, you are more likely to attract customers and stand out from the crowd.
Think as competitive advantage in a more broad term. Reviews play a big role, but how else can you separate yourself? Sharing your brands story is one way.
Brand Perception:
"Perception is reality. Or rather, perception is a lens that we look at reality through."
Your online reputation can also impact the way consumers perceive your brand. A negative reputation can damage your brand's image and make it difficult to attract new customers. On the other hand, a positive reputation can enhance your brand's image and increase your appeal to potential customers.
We see this far too often. Many dealerships (and other companies) lack professionalism and consistency online. In todays age, your online presence should give the customer the same experience as if they were in your dealership. It's the first place they look.
Ask yourself "How can we create a world class experience, online for our customers?"
Consider creating a better user experience on your website (limiting clicks and unnecessary buttons), and giving them better content online (video, high quality photos, and valuable information).
This only helps build your reputation, and will help set you apart.
Customer Loyalty:
Reputation management can also help you build customer loyalty. When you respond to negative reviews and address customer concerns, you demonstrate that you value your customers and are committed to providing excellent service. This can lead to increased customer loyalty and repeat business.
We've seen many companies win new customers leveraging a negative review. If you publicly handle negativity with respect and understanding (even if the customer isn't in the right), potential buyers will trust you much more.
Negative remarks can certainly be positive!
Online Visibility:
Finally, managing your online reputation can increase your visibility online. Positive reviews and ratings can improve your search engine rankings and make it easier for potential customers to find you.
Also consider using these online reviews in your social media campaigns. If you can, get a satisfied customer to film a video (either from their phone, or professionally in your dealership).
Written words are impactful, but spoken words carry more weight coming from your customer.
Conclusion:
Reputation management is key in car dealership marketing. By prioritizing your online reputation, you can build trust with potential customers, gain a competitive advantage, enhance your brand's image, build customer loyalty, and increase your online visibility. So, make sure to monitor your online reputation regularly and take proactive steps to address any negative feedback.
P.S. Here's How To Convert Your Followers Into Leads
We put together this "Lead Gen Made Simple" E-book, to help you convert more social followers, into leads. Sell more cars, more efficiently, all while building your brand.
